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About Sointu USA


Sointu USA has been selling professional Japanese kitchen knives since 1989.  Sointu USA is often credited with creating the US market for Japanese kitchen knives by introducing Global knives to the US market in that year.  Sointu USA developed Global knives into the first major Japanese knife brand in the US.  Sointu USA established all the major Global retailers, some of which are: Sur La Table in 1997, Williams-Sonoma in 2001 and Amazon in 2001.

Sointu USA has put its knives in front of the eyes of the American public, by working with many award winning and celebrity chefs like Anthony Bourdain, Giada De Laurentiis, Bobby Flay, Jean-George Vongerichten, Grant Acahtz and Hubert Keller. Sointu USA has also worked with and has been given show credit on movies like American Psycho and Sex and the City 2 and TV shows like Top Chef, Seasons 1 and 2, MasterChef, Seasons 2 and 3, Bobby Flay’s Boy Meets Grill and Giada De Laurentiis’ Everyday Italian.

Sointu USA is currently the exclusive US distributor for Kasumi and Masahiro knives.  Sointu USA chooses it brands based on quality, comfort, utility and designMore importantly, though, Sointu USA only sells brands that are produced primarily by the factories whose names appear on the knives.  Sointu USA does not sell brands developed by Japanese marketing firms whose knives are almost wholly produced in subfactories in Japan or China.  By putting their names on the knives, our factories are invested in the quality of each knife that leaves their factory, 

Sointu USA has been selling online since 2012.  Our unique position with regard to Global allows us to offer everyday low prices.  If you find a lower price on any of our products, we will either meet or beat it.